I’m heading to the PIMA Annual Meeting next week in Naples, Fla. – looking forward to it. I’m on tap to host a breakfast Roundtable on Search Engine Optimization. As I’ve said previously, SEO and SEM (Search Engine Marketing) are must-have’s in any Web marketing operation. So the PIMA folks that come to the table should get a lot of helpful take-aways.

Naples should be a great place to be next week as well. Spring Training is starting up so I’ll be catching a Tribe/Twins game in Ft. Myers (say that 3 times fast!). The conference will be in full-swing on Friday, so I’ll try to make a post ‘remotely’ using my PDA. I’m sure there will be lots of interesting new information relative to insurance technology.

Oh yeah. If you see a guy walking through the airport with a funny-looking blue pillow in the shape of star with arms sticking out, that’s me! I’ve got a new “Mascot” – IdeaStud. He’s tha’ MAN! – and a great traveling companion. :-)

And if you are wondering why we are so excited about PIMA, just ask….

Is it the beaches?

Is it the shopping?

Or is it the sunsets? It must be all three!