Todd Ruopp ((left)

Todd Ruopp, Director of Sales for Wholesale Distribution, ARAG North America

Listen in to one more excellent conversation about the situation with health and life carriers and e-signature. Todd has some very interesting comments…

• Insurance companies seem like the Rip Van Winkle of Financial Services.
• Reasons – wet signature requirements, technology issues, regulatory issues.
• But it comes down to what people know.
• Direct mail response-rates continue to drop.
• What about simply having the guts to try something different?
• Custom URL’s — here’s a novel idea!
• We want to know more about you so that we can better serve you.

My comment — But you need flexible products. (See http://tonik.com/ for a great example.)

What’s at stake?

• Tech-savvy brokers and agents will handle the innovation.
• Carriers could have got there sooner…
• …which could have driven competitive advantage.
• Direct mail is dead.

Click here to listen to Todd Ruopp

Thanks Todd! Great working with you on MarkeTTech!