I had an opportunity to contribute on an eBook on selling in a down economy, my focus being from the perspective of insurance agents selling to consumers. Perhaps the content might also be helpful for others on the bizdev side of things within the insurance space. Please comment.
No lurking!
A Guide by Salespeople for Salespeople on How to Sell Your Way to Recovery
Selling in a recession is tough. And simply doing more of the same is not the way to survive, much less thrive, in a recession. There are important dos and don’ts in times like these. This eBook is your industry-specific roadmap out of the economic slump.
Selling through a Slump: An Industry-by-Industry Playbook brings together sales strategies and best practices from 11 top sales experts from 11 distinct vertical market sectors, ranging from retail to health care to telecom—because one size doesn’t always fit all. The practical tips and experience-based wisdom here aren’t just limited to any single industry, though. Regardless of your market sector, you’re bound to find value in this arsenal of great sales ideas.
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Charles Green, Founder and CEO,
Trusted Advisor Associates
Selling for Accountants and Consultants
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Skip Anderson, Founder, Selling to Consumers Sales Training
Selling for Retailers
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Mike Kujawski, Founder,
Centre of Excellence for Public Sector Marketing
Selling to Public Sector Clients
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Mike Wise, VP,Insurance Technologies,
IdeaStar Incorporated
Selling for Insurance Agents
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Matt Homann, Founder,
LexThink LLC
Selling for Lawyers
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Anneke Seley, Founder and CEO,
PhoneWorks LLC
Selling in Health Care
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John Caddell, Caddell Insight Group Selling in Telecommunications Markets |
Dave Stein, Founder and CEO,
ES Research Group, Inc
Selling Technology
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Jill Konrath, Author, Selling to Big Companies Selling in Services
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Anne Miller, Founder, Chiron Associates
Selling Media |
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Dave Brock, President and CEO,
Partners in EXCELLENCE
Selling to Manufacturers
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Brought to you by The Customer Collective and Oracle CRM.
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