August 12th, 2009 | 
Author: I saw a shoutout about this video in my Linkedin status updates. So I followed the trail to a blog to this video. I think I’ve seen something like this before, but nonetheless, it bears sharing within the insurance community. (No doubt we’ll be seeing similar content at the Aartrijk Brand Camp next month.)
Socialnomics09 – Social Media Revolution
What are your comments with respect to insurance? Here’s my haunting question: Yes, I know all about insurance companies being ‘conservative’ … and I’m grateful for that. But when it comes to adopting new technologies, can they really afford to maintain the ‘conservative’ posture while the rest of the world moves ahead? Won’t it kill them in the end, if nothing else because of consumer rejection, but more importantly because of obsolescence? At least from a new-business marketing, sales, and on-boarding stand point? Let’s say ‘conservative’ is ‘the right track’… But as someone said at a conference recently… It’s great to be on the right track. But if you just sit there, you’ll get run over!
Here’s a nice blog that’s just starting out in the insurance biz. Founders Insurance Group. Good example of just… getting started.
Please comment. Lurking is Lame!
Posted in Insurance-Technologies
Mike,
Nice talking to you earlier today. Re this blog post, do you expect the Aetnas, Cignas, Hartfords, etc. to reach out to clients and prospects using social media? Or do you think it’ll be left to the distribution channel to do that? I can see agencies doing it. Don’t you think the agencies would be upset with carriers if they tried to get closer to the market?
Really good thought, Bob. Perhaps if the carriers communicated in such a way as to reinforce the agent/client relationship while still being ‘approachable’ within the marketplace. Are there marketplace or product issues that the agents would actually appreciate the carriers addressing, especially if the outcome of such communication would drive cross-sell/up-sell/referral opportunities for the agent?
Mike…thanks for the plug!