May 6th, 2010 | 
Author: Favorite Myth/Cliche about Social that I heard this week:
“I don’t get twitter! What would I want to know what someone had for breakfast?!?!” Is that something you heard this week? Is that something you said this week? What’s your favorite? Just so you know, as I crafted this post, I checked twitter. Here’s a link to a story tweeted by someone I’m following that was right there on my tweetdeck timeline. Is this helpful or is this ‘what someone had for breakfast’? And this is just a little snippet I learned in about 60 seconds…
Change of Subject: Curious on your thoughts… What concepts does the phrase ‘Socially Facilitated Selling‘ bring to mind? I’m writing a chapter in a crowdsourced book on Social Technology. The chapter speaks to this concept of Socially Facilitated Selling. It also will discuss Socially Directed Buying, more applicable to B2C sales and marketing. Curious what your thoughts are on these concepts. Might even be able to give you a mention in the book. That’d be neat… Post your insight in the Comments below. Join the conversation!
Speaking of books, I’m about 75% done with the book I’ve been working on through the Fall and Winter. Hopefully I’ll finish this summer, then crowdsource the design of the book. Those of you who’ve agreed to read the manuscript, really appreciate it! Anyone else that wants to comment, here’s the topic of the book: How is e-Business like exercise? Share a thought in the Comments. If I use your Comment in the book, believe me, you’ll know!
Wanna see something really interesting? Check out this article by the World Future Society that I saw in their email blast. This is a great organization, fun to listen to, and always inspiring to contemplate. One of these years I’m going to a WFS Summer Conference. Join me?
105 MILLION TWITTER USERS. Did you know that Twitter was the first Social Network that was adopted by middle-aged people First? Interesting.
Last thought for today. I keep hearing people use the excuse of ‘no time’ for not getting in the game of Social Tech. What if I told you I could save you at least 30 minutes a day by optimizing your basic Web-browsing behaviors and practices? Would you shift that time to writing a blog or just listening across your network of peers, associates, colleagues, and visionaries all around you? Interesting thought that might get you started.
Thoughts on all this? Please comment. Remember – Lurking is Lame. Join the conversation. (This post took 45 minutes. Good use of time?)
As I shared on Facebook this morning, it’s days like this that make me glad I live in Northeast Ohio.
Posted in Insurance-Technologies, blog | 
Tags: Sales with Social Networks, Selling with Social Media
Social Media is a large part of our marketing agenda here at Founders Insurance Group. The use of Twitter, LinkedIn, Facebook, WordPress, and more allows us to be very transparent to not only our prospects but our client base. Social Media has allowed us to increase brand awareness at a rapid rate within the demographics we were struggling to reach. We don’t rely solely on Social Media for marketing. We team it up with other traditional forms such as display advertising, radio and Web. The combination has been the key to our sales growth over the past year.
Cindy, thanks for kicking off the dialog and sharing an important point about the demographics and positive lift. Great point about keeping up the traditional channels. And best of all, apparently it’s working! Btw, great work on Twitter, IMHO. Love your tweets.
I’ve found that the old Zig Ziglar quote, “You can get everything you want in life if you just help enough other people get what they want” works well on Facebook. I support other local businesses, organizations and ministries on my Facebook page, which gives THEM exposure on my page, but also gives ME exposure on their page.
Hmmm. How is social media like exercise… no, not social media, e-business.
- A blog is like a marathon, not a sprint. You’ll hit the wall in the first few miles if you try to go to fast or don’t do training first.
- It takes repetition to become effective. And you get stronger with ever set of reps.
- Team sports are more fun than an individual workout. The camradry helps when the going gets tough. Same when you can’t figure out a mistake in a piece of code and your video won’t post correctly.
- Having a personal trainer show you the right way to use a new piece of equipment saves hours (days!) and injuries.
Mike: I love analogies. Thanks for the opportunity to come up with a few for you. Chris
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