Online Reputation Management
What are you proactively doing to manage your online reputation? Do you have a Social Media Policy in place? Are you executing a strategy to consistently improve you Social Score? Are you listening to what’s being said about you or your brand? What process do you have in place to respond, if necessary, to hostile voices and attacks? Are you thinking ahead to what can happen and what content and tools you will need to have in place to run damage control? Do you need some help bringing senior management up to speed in understanding all these concepts, debunking myths they might hold, and overcoming barriers?
Here’s a suggested 12-Step process:
- A Full-day Senior Management session focused on the why’s and the how’s of Online Reputation Management
- Assess the Current State
- Strategize & Prioritize Opportunities to Improve Online Reputation
- Identify appropriate staff for the different roles – Blogs, Twitter, Linkedin, Facebook, YouTube, Reporting
- Build a River of Information that keeps you informed about yourself and your competition
- Carefully consider Key Performance Indicators and Measurements
- Develop a clearly defined Code Red Action Plan (CRAP!) to respond to hostile Social Media attacks
- Develop an Enterprise Social Media Policy (start with a template or Guide)
- Set a Budget and Timeline for implementing the required Tools
- Institute a monthly Social Media Reporting and Accountability Process
- Train stakeholders and staff on the proper and best use of Social Media tools
- Find an outsider to facilitate the whole Online Reputation Management process until it’s embedded in the organization
Of course, I’d like to volunteer to be your ORM Guy. Happy to share samples of any of these items. But DO SOMETHING before you get burned.
Here’s a few links to stories where the enterprise was asleep at the wheel and paid dearly for the oversight. Now you know.
